Communications and engagement game

who and why matrixThe other day I ran a workshop for PR and communications staff who are working in housing associations, and I've put the presentation and game that I used on the social media wiki.

The cards are much the same as those used in other games, but after groups had invented the scenario (a housing organisation wanting to improve communications) I asked them to think about two dimensions. First, who was the main focus for improved communications (Board, staff, residents, others) and then what benefits were they looking for: improved consuming of information, better communication, and/or collaboration. After that the groups considered what communication methods would be most appropriate.

Social housing explores social media


A conference workshop last week gave me an insight into how far we have travelled in the past few years in the possible use of new media in the public and nonprofit sectors, and how we might explore this further.

It's a few years since I did much work in the field of social housing, when I co-authored a book on how Internet technologies could offer benefits to residents and their landlords - so I was particularly interested to catch up by running a workshop at a conference of the National Housing Federation last week. We played an updated version of a card game I had previously used in 2003 at an NHF IT conference.

Games at conference

Games can be used even when you have a large number of people at a conference, and not much time.Here's what we did for the National Housing Federation when their information technology specialists gathered in Telford for their annual event earlier this year.

Making the Net work for homes

We have done two substantial pieces of work using games to help people plan how to use the Internet in social housing. The first was a study for the Joseph Rowntree Foundation, which you can read in full here. The second was some follow-up work for Communities Scotland , where we developed a planning toolkit. Although the subject was technology and how to use it, the planning tools of a development route map, cards and planning sheets can be used more generally.

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