communications

Communications and engagement game

who and why matrixThe other day I ran a workshop for PR and communications staff who are working in housing associations, and I've put the presentation and game that I used on the social media wiki.

The cards are much the same as those used in other games, but after groups had invented the scenario (a housing organisation wanting to improve communications) I asked them to think about two dimensions. First, who was the main focus for improved communications (Board, staff, residents, others) and then what benefits were they looking for: improved consuming of information, better communication, and/or collaboration. After that the groups considered what communication methods would be most appropriate.

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